A client wants to promote her new mobile app by showing her ads in other mobile apps. How can Google Ads help accomplish her goal? Google’s Display Network includes many mobile apps where she could show her ad She can use keywords like “mobile app” to target people who are ...Read More »
How are rich media ads different from other ad formats? They are a type of text ad They are static image ads They are ads with animation or other types of motion They are displayed on the Search NetworkRead More »
How are negative keywords different from other keywords? They can increase your costs. They can only be used for ads on the Display Network. They prevent your ad from showing for search terms that you don’t want. They make your ad appear for search terms that you don’t want.Read More »
You Signed 3 New Clients, Each With An Existing Google Ads Account. What’s The Best Way To Manage These Accounts?
You signed 3 new clients, each with an existing Google Ads account. What’s the best way to manage these accounts? Pause your clients’ campaigns and recreate them in your Google Ads manager account Link the client accounts to your Google Ads manager account Use your clients’ sign–in information to access ...Read More »
Paige’s Pet Store Is Deciding On Keywords For A New Google Ads Campaign. How Should Paige Set Up Her Google Ads Keywords?
Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords? Use the Keyword Planner to come up with keyword ideas for Display Network campaigns. Use negative keywords for terms that are related to pets and animals. Use general ...Read More »
What’s one benefit of creating multiple ad groups? You can pause specific keywords if they’re not performing well You can break up keywords and ads into related themes You can set different budgets for each ad group You can target specific ad groups into various Google networksRead More »
Your client wants to improve her ad position. What would you recommend? Improve the ad quality and increase bid amount Improve Quality Score and decrease bid amount Make the ad headline longer and more descriptive Add more keywords and increase daily budgetRead More »
Which two bidding strategies can boost brand awareness and recognition? (Choose 2) Cost-per-view (CPV) Cost-per-thousand viewable impressions (vCPM) Cost-per-acquisition (CPA) Cost-per-click (CPC)Read More »
Your Client Gets More Conversions From Ads That Appear To People In Tokyo. What Actions Should You Take To Try And Increase The Number Of Conversions For This Client?
Your client gets more conversions from ads that appear to people in Tokyo. What actions should you take to try and increase the number of conversions for this client? Create a separate ad group to target ads and bids for Tokyo Refine where your ads show by adding the keyword ...Read More »
Which of the following items is not a component of Quality Score? Ad relevance Expected clickthrough rate (CTR) Maximum cost–per–click (max. CPC) bid Landing page experienceRead More »