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How Are Negative Keywords Different From Other Keywords?

How are negative keywords different from other keywords? They can increase your costs. They can only be used for ads on the Display Network. They prevent your ad from showing for search terms that you don’t want. They make your ad appear for search terms that you don’t want.

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What’s One Benefit Of Creating Multiple Ad Groups?

What’s one benefit of creating multiple ad groups? You can pause specific keywords if they’re not performing well You can break up keywords and ads into related themes You can set different budgets for each ad group You can target specific ad groups into various Google networks

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