In addition to how much the advertiser will pay, which two factors are decided by the Google Ads auction? (Choose 2). How quickly your landing page will load once a user clicks on the ad The ad’s position on the page The design of the ad, including font and color ...Read More »
Your Client Is Interested In Switching From TV, Print, And Radio Advertising. What Are The Return On Investment (ROI) Benefits Of Online Advertising Campaigns Over Traditional Media Advertising?
Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising? Online advertising is always less expensive than traditional media Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets ...Read More »
Conversion Tracking Helps You Improve The Return On Investment (ROI) From Your Online Advertising Because It:
Conversion tracking helps you improve the return on investment (ROI) from your online advertising because it: focuses on getting customers to complete an online purchase automatically gives you personal details about the people who convert shows you which ads lead to customer actions that have value for your business measures ...Read More »
By monitoring ad campaign performance, an advertiser may obtain the information needed to: compare campaign performance to that of other advertisers create separate Google Ads accounts for low-performing keywords determine if campaigns are meeting overall marketing and conversion goals create duplicate ad groups with identical keywords and different ad variationsRead More »
Research For A Client Who Owns Used Car Dealerships Shows That People Who Visit His Website Also Visit Certain Popular Car Blogs. Which Targeting Method Would You Use To Reach These People?
Research for a client who owns used car dealerships shows that people who visit his website also visit certain popular car blogs. Which targeting method would you use to reach these people? Placements Keywords Remarketing TopicsRead More »
An Advertiser Wants To Target People On The Search Network Who Have Previously Visited Their Website. What Should They Do?
An advertiser wants to target people on the Search Network who have previously visited their website. What should they do? They should use device targeting They should use placement targeting They should create remarketing lists for search ads They should use location targetingRead More »
Which targeting option can help you reach people who’ve previously visited your website? Remarketing Interest category targeting Demographic targeting Device targetingRead More »
What is the Google Network? A network of partner websites that will show your ad. The term that embodies all of the places where your ad can appear. A network of hardware devices, including chromebooks and android phones where your ad can appear. The collective term for Google’s professional support ...Read More »
Why should you link your client’s Google Ads account to Search Console? See which campaigns have the biggest changes in clicks, costs, and conversions See how often your ads rank higher in search results than those of other advertisers participating in the same auction See how your ads performed when ...Read More »
An advertiser wants to know if Shopping ads will appear on YouTube. What should you tell her? Shopping Ads can only appear on Google.com Shopping ads can only show on pre-roll video ads on YouTube Shopping Ads can only appear on retail websites. Shopping ads can appear on Google Search ...Read More »