Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2) Clicks Clickthrough rate (CTR) Impressions Search termsRead More »
What report can help you identify opportunities to improve your keywords and ads? Time segmentation report Search terms report Auction insights report Paid & organic reportRead More »
Which targeting option should an advertiser use when trying to reach 25-30 year old males? Demographic targeting Interest category targeting Contextual targeting Keyword targetingRead More »
Maria Noticed Last Month That Her Ad Often Showed Up Beside A Competitor’s Ad For The Same Search Terms. How Can Maria Understand How Her Performance Compares To That Of Other Advertisers?
Maria noticed last month that her ad often showed up beside a competitor’s ad for the same search terms. How can Maria understand how her performance compares to that of other advertisers? Use the Search terms report to see the terms people were searching for when her ad was shown. ...Read More »
You can win a higher ad position in the auction with a lower cost–per–click (CPC) bid by: creating ads that include terms or phrases people are searching for creating ads that link to a generic landing page creating high–quality ads and landing pages All of the listed answersRead More »
While Teaching A New Account Manager How To Build A Search Campaign, You Tell Her That She Should Group Similar Keywords Together In An Ad Group Because It Will Allow Her To:
While teaching a new account manager how to build a Search campaign, you tell her that she should group similar keywords together in an ad group because it will allow her to: create a different ad for each keyword create multiple ads for each keyword create ads that are relevant ...Read More »
Anne–Marie’s Business Goal Is To Generate Online Sales Of Her Handmade Purses. Her Google Ads Costs Are $100 Per Week And She Wants To Know If Her Advertising Investment Is Paying Off. What Additional Information Do You Need In Order To Calculate Her Return On Investment (ROI)?
Anne–Marie’s business goal is to generate online sales of her handmade purses. Her Google Ads costs are $100 per week and she wants to know if her advertising investment is paying off. What additional information do you need in order to calculate her return on investment (ROI)? How many times ...Read More »
Your New Client’s Google Ads Account Has One Campaign With One Ad Group That Contains A List Of Hundreds Of Keywords. Which Best Practice Should You Follow When Re–Organizing This Client’s Keywords?
Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re–organizing this client’s keywords? Remove half of the keywords from the ad group Create new ad groups with related keywords grouped together ...Read More »
All Other Things Being Equal, If You’ve Set A Maximum Cost–Per–Click (Max. CPC) Bid Of USD $1 For Your Ads, And If The Next Most Competitive Bid Is USD $0.50 For The Same Ad Position, What Is The Actual Amount You’d Pay For That Click?
All other things being equal, if you’ve set a maximum cost–per–click (max. CPC) bid of USD $1 for your ads, and if the next most competitive bid is USD $0.50 for the same ad position, what is the actual amount you’d pay for that click? $0.51 $1 $0.50 $1.01Read More »
Negative keywords can help advertisers better target their ads by: reducing their campaign’s daily budget recommendations raising the average position of their ads reducing the number of irrelevant clicks increasing the number of relevant Display Network placementsRead More »