Which ad extension would you use for an advertiser who has a chain of local restaurants? Sitelink extensions Promotion extensions Seller ratings Location extensionsRead More »
When Setting Up A Search Network Campaign For A Client, You Want Her Ad To Get As Many Clicks As Possible Within Her Budget. Which Bid Strategy Should You Use To Achieve This Goal?
When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal? Maximize Clicks Cost-per-thousand impressions (CPM) Cost-per-acquisition (CPA) Manual cost-per-click (CPC)Read More »
If You Want To Direct People To Specific Pages On Your Website From Your Ad, You Can Create An Ad That Uses:
If you want to direct people to specific pages on your website from your ad, you can create an ad that uses: location extensions promotion extensions callout extensions sitelink extensionsRead More »
In order to appeal to customers on mobile devices, it’s important to: Send users to a mobile–friendly landing page Send users to a video–based landing page Avoid using ad extensions Include your phone number as your display URLRead More »
When building a keyword list for a Display Network campaign, you should do which of the following: use agressive targeting to identify new keywords include keywords that are related to the websites your customers visit only use Keyword Planner to identify new keywords only include exact match keywordsRead More »
Which of these metrics is especially important to clients who are running a branding campaign? Phone call conversions Average cost–per–click (avg. CPC) Clickthrough rate (CTR) ImpressionsRead More »
If you bid $2 for a click and the next highest bid is $1.25, how much will you pay? $2 $1.24 $1 $1.26Read More »
One Of Your Clients Wants To Know Why A Campaign Went Over The Specified Daily Budget Several Days In A Row. What Would You Explain To Your Client About How The Google Ads System Works?
One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the Google Ads system works? Due to changes in traffic, Google Ads allows up to 20% more impressions in a ...Read More »
You would choose to advertise on the Display Network if you wanted to: show ads on Google Maps show ads to people on non-Google search sites show ads on websites related to your business show ads on Google ShoppingRead More »
Which two metrics help show you how many people found your ad compelling enough to actually click on it and visit your website? (Choose 2) Clicks Clickthrough rate (CTR) Impressions Search terms
How are manual extensions different from automatic extensions? Manual extensions require you to fill out additional information. Automatic extensions do not. Manual extensions cost more than automatic extensions There is only one type of manual extension but many types of automatic extensions Automatic extensions require setup. Manual extensions do not.Read More »