the customer’s Google interface language setting the customer’s operating system language the language of websites a user visits most often the customer’s browser setting The correct answer is: the customer’s Google interface language settingRead More »
Data For Your Client Shows That More Estimated Total Conversions Are Coming From Mobile Devices Versus Computers And Tablets. How Can You Use This Data To Optimize Your Client’s Bidding Strategy?
Use target search page location to help get your client’s ads to the top of mobile search page results Set a mobile bid adjustment to decrease bids for searches on computers and tablets Set a mobile bid adjustment to increase bids for searches on mobile devices Use enhanced cost–per–click (ECPC) to increase ...Read More »
You Would Advise A Client That’s Launching A New Product Line To Advertise On The Display Network Because She Can:
reach people who are interested in similar products reach people who are searching for her products use text ads that encourage people to call her business use text ads that encourage people to visit her websiteRead More »
Your Client Wants To Increase The Number Of People Visiting His Website. When Analyzing The Data For His Search Campaign, Which Metric Do You Most Want To Improve?
Clickthrough rate (CTR) Conversion rate Impressions Clicks The correct answer is: Clickthrough rate (CTR)Read More »
When Creating Text Ads To Advertise A Client’s Small Chain Of Italian Restaurants, What Should You Include In The Ad Text To Make It Compelling To Potential Customers?
Information about Italian food in the description Include call–to–actions, such as “Find the nearest location” An exclamation point in the display URL Use the same headline and description as other advertisers The correct answer is: Include call–to–actions, such as “Find the nearest location”Read More »
The minimum needed to hold your ad position, under the maximum cost–per–click (max. CPC) limit The minimum needed to hold your ad position, but never less than 50% of your maximum cost–per–click (max. CPC) bid The minimum needed to hold your ad position, but never more than 120% of your ...Read More »
Adam, A Flower Shop Owner, Wants To Drive Phone Calls To His Store. Which Google Ads Tool Should He Use To Track How Many Calls Result From Ad Clicks On A Mobile Phone?
Conversion tracking Search terms report Impressions Reach and frequency The correct answer is: Conversion trackingRead More »
Extensions are automated so you don’t have to create your ads Extensions increase your reach by showing your ad on more advertising networks Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent Extensions provide additional information to make your ads more relevant to customers The ...Read More »
Nadia Manages A Local Gym And Is Running An Ad To Drive More Free Trial Memberships. What Could She Include In Her Ad Text?
A call-to-action like “Sign up for a free trial” A prominent headline like “TRIAL MEMBERSHIPS AVAILABLE” A call-to-action like “Visit our gym now” A promotion like “20% off fitness classes” The correct answer is: A call-to-action like “Sign up for a free trial”Read More »
specific groups of people, based on their location specific websites, based on specific interests groups of websites, based on specific interests specific groups of people, based on their interests The correct answer is: specific groups of people, based on their interestsRead More »