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Data For Your Client Shows That More Estimated Total Conversions Are Coming From Mobile Devices Versus Computers And Tablets. How Can You Use This Data To Optimize Your Client’s Bidding Strategy?

Use target search page location to help get your client’s ads to the top of mobile search page results Set a mobile bid adjustment to decrease bids for searches on computers and tablets Set a mobile bid adjustment to increase bids for searches on mobile devices Use enhanced cost–per–click (ECPC) to increase ...

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When Creating Text Ads To Advertise A Client’s Small Chain Of Italian Restaurants, What Should You Include In The Ad Text To Make It Compelling To Potential Customers?

Information about Italian food in the description Include call–to–actions, such as “Find the nearest location” An exclamation point in the display URL Use the same headline and description as other advertisers The correct answer is: Include call–to–actions, such as “Find the nearest location”

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What’s One Of The Main Benefits Of Using Ad Extensions?

Extensions are automated so you don’t have to create your ads Extensions increase your reach by showing your ad on more advertising networks Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent Extensions provide additional information to make your ads more relevant to customers The ...

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You Can Use Audience Targeting To Show Your Ads To:

specific groups of people, based on their location specific websites, based on specific interests groups of websites, based on specific interests specific groups of people, based on their interests The correct answer is: specific groups of people, based on their interests

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